The best brands are trend-setters and not followers, and this often comes from an individual leader with a genuine passion for what they do. Having a clear mission statement and a unique brand is key, but this doesn’t mean you shouldn’t learn from your competitors’ successes and failures. It’s essential to have a finger on […]
Makeup has now become a vastly diverse and widely discussed subject and has spawned a billion dollar industry that does not seem to show any signs of slowing down. As celebrities are also beginning to launch their own makeup brands under their own names and thus creating a whole new line in the process, the […]
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