When it comes to the world of fashion, it’s more important than ever to have a strong online presence. Whether you are fashion blogging, selling clothing on an e-commerce website or promoting fashion via affiliate marketing, the majority of your customers are likely to be online. The first step to starting a successful fashion business is to choose a strong domain name. Choosing a domain name is much like choosing a company name – it needs to be relevant to your business, easy to understand, and memorable to your customers. As it’s your identity on the web, you should give it a lot of thought and consideration. We’ve put together some top tips for choosing the perfect domain name. R
#1. Make it Easy to Type:
Finding a domain name that’s easy to type is crucial to online success. In choosing a domain name you should keep the spelling simple and typical and avoid using slang such as u instead of you. You should also avoid using a word with unconventional spelling, such as replacing ‘ks’ with ‘x’ or ‘xpress’ instead of ‘express’, for example. The easier your domain name is to type, the easier it will be for customers to find your site.
#2. Keep it Short and Sweet:
Having a domain name that is short, sweet and to the point is key to ensuring that it is memorable. If your domain name is long and complex, you will run a higher risk of your customers misspelling or mistyping it. Short and simple is the way forward for the best results.
#3. Use Relevant Keywords:
Many companies will use their business name as their domain name, but that doesn’t always have to be the case. If you can’t get the suffix that you want using your business name, then it’s a good idea to consider using relevant keywords instead. Use keywords that describe your business and the services that you offer. For example, ‘cheap fashion’ or ‘fashion bargains’.
#4. Target Your Area:
If your business is local along with being online, then it’s a good idea to integrate your local area into your domain name as well. Consider including your city or town in your domain name to make it easier for local customers to both remember and to better find you via search engines.
#5. Avoid Hyphens and Numbers:
Using numbers and hyphens can run the risk of misunderstandings about your domain name. For example, customers might hear your web address and they won’t know if you’re using a numeral, such as 4, rather than spelling it out as four, for instance. If there’s a hyphen included, it’s easy to misplace it or even forget about it altogether. Keep your domain simple and include only letters. If you must include numbers or hyphens, it’s a good idea to register the different variations, too. You can use Shopify’s domain name registration to see what’s available.
#6. Research It:
Last but not least, with the vast number of fashion businesses out there, you might run the risk of infringing on someone else’s copyright with your domain name. Research it first to make sure that it’s not being used by another company.
If you found these tips helpful, we’d love to hear from you in the comments.